<aside> 🔑 This is a modified and shortened version of the original blog post on Designing & Launching a Super User Program for your Online Community. This is intended to be a duplicate-able Notion template.

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Section 1: Identifying what problem your super user program will solve

🤗 What problem can super users solve?

Getting clear on the problem is key to launching a super user program. Pinpoint what your community is already solving for specific members, what these members are missing, and the delta between the two! Here’s how I would go about it.

• Identify your user type. This can be a subset of your users — you likely have more than one user type.
• Identify the overarching challenge. Is it finding information? Making connections? Building trust?
• Figure out what emotion drives this challenge. To me, this is the most important part! Humans are emotional, which means community is emotional.
• Understand what the gap is between where they are and where they want to be. What is your community already doing well? What’s missing? Super users can help fill in this blank.

Example: Soapbox community

In the Soapbox community, a sustainably-minded member is confident that they can...

✅ Meet people with similar interests

✅ Get high-quality events virtually and in-person

✅ Ask questions and be confident they’ll get answers from other members

❌ Separate out trustworthy information about sustainable products from greenwashing

*As a sustainably-minded person, I want to know what information is trustworthy. It’s frustrating to have to separate out greenwashing with credible information — I wish there were more resources in the Soapbox community that help me navigate the two. *****

<aside> 💡 As I build Soapbox’s super user program, I will ask: how can we grow our membership community to add a space for high-trust, credible resources on sustainability and give members the skills to navigate this on their own?

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